Welcome, future clients and collaborators!

I’m Laura — a thoughtful, conceptual designer who balances the big-picture with the nitty gritty. I believe in pushing every project to the next-level, because good enough, well, isn't good enough. I will always choose curiosity over ego, deadlines over distractions, and collaboration over credit. Speaking your language? Let's get crackin'!

Let's make something awesome

The process

 

Gaining a thorough understanding of the project

Before I start creating, I start listening. We’ll talk through what’s worked, what hasn’t, who we’re speaking to, and what success looks like. I’ll pair that with market and competitor research to make sure every creative choice has purpose behind it. ​With the fundamentals in focus, creative ideas begin to unfold.

Turning goals and research into concrete design

Next comes exploration. I turn over every stone to uncover fresh ideas and unexpected angles. From there, I balance color, typography, layout, and imagery to craft pieces that communicate with clarity and character.

Revising creative until it’s the best it can be

We’ll review the creative draft together, talk through what’s working and what can be improved, then I’ll fine-tune the details until everything feels just right.

This is a collaborative process where different perspectives have a voice. The work is complete when we all love it.

Career Summary

    • Founded and scaled a full-service digital marketing agency to 50+ clients and a 10-person team.

    • Built the agency’s brand identity and led all high-level creative strategy and execution across web, print, and digital channels.

    • Grew and mentored a team of designers, fostering a culture of collaboration, creativity, and excellence.

    • Strategized, designed, and executed comprehensive advertising campaigns for both the electric cooperative (DMEA) and its broadband subsidiary (Elevate Internet).

    • Created multi-channel marketing collateral, from digital ads and email campaigns to print, video, and event branding, ensuring message consistency and impact across audiences.

    • Developed and maintained brand standards, website updates, and content direction for two distinct but connected brands, strengthening community trust and recognition.

    • Led creative strategy for member engagement initiatives, product launches, and community outreach programs.

    • Elevated the brand’s look and feel through refined visual systems, stronger messaging, and cohesive creative execution across every channel.

    • Directed all aspects of brand development, design, and marketing for a national manufacturer.

    • Led social media strategy, budget management, and content creation to increase engagement and strengthen brand perception.

    • Produced on-site video and photography at ATC lifestyle events, highlighting real product use and customer experiences to bring the brand’s lifestyle to life through authentic storytelling.

    • Led a design team in developing concept-driven, high-impact out-of-home campaigns for diverse regional and national brands.

    • Partnered with clients and account executives to craft creative strategies that balanced brand goals and market data.

    • Oversaw production workflows to ensure consistent quality and on-time delivery across multiple markets.

    • Conceptualized and designed billboard campaigns for clients ranging from local businesses to global corporations.

    • Recognized for creative excellence with national ADDY and OBIE awards.

    • Contributed to award-winning campaigns that elevated market visibility and brand recognition.

  • I earned my BFA in Graphic Design from Kendall College of Art and Design, where I learned that strong ideas come before strong visuals. The program emphasized concept development as the foundation of every project — teaching me to think critically, solve creatively, and design with purpose rather than decoration.

    Graduation: Fall 2009

 
Let's work together

Off-the-clock tidbits

  • I've summited 35 14k+ ft. mountains, many of them numerous times. Highest point reached on earth: Chimborazo Base Camp, Ecuador, 17,552 ft.

  • I've traveled to 25 countries. Most exciting food? China. Most inspiring? Spain. Most cheese consumed in a single day? France (naturally).

  • I set two world records by running through 18 European countries. As a collective 25 hours were spent in a van, it was mostly unglamorous.

  • I once completed an ultramarathon (50K/31 miles) in 7 hours and 45 minutes, beating almost ten people.